Contrast Apparel: The idea of the e-commerce website is to offer an easy online shopping experience for their customers. The challenge of this project was to design and develop a website with maximum friendliness for viewing on smartphones. Simplicity and clarity of navigation are key. Maximum emphasis on photos and lots of white space while keeping text blocks to a minimum.
As the lead designer I led the project from research and wire-frames to interactive prototypes and the final design. I managed all photography and edits along with designing all branding and banner content. With regards to the technical aspect, I added all products with each specification and managed sales analytics and SEO.
